Hyundai Motor Group (HMG) has made a strong commitment to its philosophy that the core competencies of a social enterprise are derived from its human resources. The Group has constantly founded and supported several social enterprises and has been concentrating on investments to foster social entrepreneurs.
Hyundai has currently showcased its H-JUMP School project, one of its key Public-Private-Partnership projects to alleviate the educational gap of the less privileged children at the 3rd International Conference on New Business Models in Sofia (June 27th) as well as at the Conference “ Creating Value Together” organised by the European Commission in Brussels (July 3rd).
THE H-JUMP SCHOOL INITIATIVE
Some of HMG’s CSR objectives are to create jobs through start-up assistance, to foster global youth leaders, and to alleviate social polarization by improving the quality of life of socially vulnerable groups. H-Jump School is one such project, which aims to offer benefits to all participants by applying a different approach from current scholarship programs.
H-Jump School is an advanced concept program operated by HMG, Seoul Scholarship Foundation and Jump, in a Public-Private Partnership (PPP). Cooperation among main agents of social economy, constant high-quality education and beneficiary-oriented implementation has enabled H-Jump School to become a new solution.
THE H-JUMP SCHOOL MODEL
The PPP has established a mutually beneficial ecosystem integrating minority youth, professional mentors, and college students who teach minority youth (or “student teachers”). The program first recruits qualified student teachers, who provide high-quality educational services to young people (grades K6-8) that are minorities or from disadvantaged families. It also invites dedicated professional mentors, partly by leveraging the founders’ Harvard alumni network, to share their knowledge with the student teachers as a pro bono service. These are professionals from diverse fields, such as professors, company executives and social entrepreneurs.
The professionals benefit from networking events among themselves and receive greater professional recognition through public events. Student teachers receive scholarships and unique career mentoring services as incentives. The service model is thus built on networking and aims to create a mutually beneficial ecosystem that provides low cost but high-quality education for minority youth. The main objective of the program is to make a virtuous cycle where underprivileged adolescents become tutors in turn, and the tutors become mentors.
KEY SUCCESS FACTORS
H-Jump School suggests this creative Public-Private Partnership model of ‘cultivating talented university students combined with educational gap settlement by corporate social contribution activities collaborating with local government and social enterprises’. Unlike temporary voluntary activities, which are usually provider-oriented, H-Jump School is beneficiary-oriented.
Hyundai Motor Group plays a vital role in the PPP by funding approximately 75% of the program budget as well as advising on its overall direction as part of its CSR initiatives. It also helps maintain a competent pool of professional mentors by encouraging interested employees to become involved. Meanwhile, Seoul Scholarship Foundation funds the remainder of the budget and connects with universities in Seoul to help recruit qualified student teachers. It also monitors the operational processes to ensure that public money is spent correctly.
HMG has been supporting social enterprises in many different business fields such as services, manufacturing and retail, and has been providing job opportunities to the socially underprivileged. In line with the government objectives, the strategic focus of the CSR activities of HMG is based on its CSR philosophy which puts more value on social enterprises. HMG believes that social enterprises are the fundamental solutions for social issues since they create economic, social values through their business operations and welfare system rather than the traditional form of unilateral philanthropy.
Hyundai Motor Group (HMG) is a global organisation that has created a value chain based on automobile, steel, construction and includes logistics, finance, IT and services. The Group is led by Hyundai Motor Company, established in 1967. Hyundai Motor has eight manufacturing bases and seven design and technical centers worldwide and in 2017 sold about 4.5 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced fuel cell electric vehicle and IONIQ, the world’s first model with three electrified powertrains in a single body type.