Linking SDGs to Business Strategy: CSR Europe’s SDG Masterclass


Business can be a major force for sustainable development and will play a decisive role in achieving the Sustainable Development Goals (SDGs).


Companies have a critical role to play as a source of finance, as a driver of innovation and technological development and as an engine of economic growth and employment.


Recognising the growing momentum in SDG frameworks, CSR Europe held an SDG Masterclass on March 21 and 22, to explore the theme: “SDGs with Business Transformation".




The Masterclass covered a variety of case studies, practical examples and exercises, but overall aimed to concretely discuss how the SDGs can be mainstreamed in private sector daily businesses, materiality and reporting; how to generate more interest from other private sector actors in implementing the SDGs among other companies and their clients; and share solutions and opportunities to generate traction on companies’ existing client base and demonstrate better services by embracing the SDGs.


The SDG Masterclass began by explaining how business strategy can be linked with the SDGs. The main focus was on helping to share a deeper understanding of the Goals and the role businesses need to play to achieve them. In addition, basic and best practices were imparted with the participants in an interactive learning setting.


The following day aimed to gather discussions on how companies can demonstrate their leadership on the SDGs and develop strong partnerships to drive positive change.


All participants were then asked to map out their own action plans based on the Masterclass’ discussions, case studies, examples and new information shared. By personally linking the SDGs to business strategy, participants will familiarise themselves with the use of SDGs, identify any relevant links to business and communicate them openly.


By Khaled Kassar, CEO of CSR Lebanon, and Deena Tannous, Executive Director of CSR Lebanon


The full article will be published in Responsible Business Quarterly Review

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