Eco-friendly alternative to plastic packaging receives the Green Alley Award 2017
Finnish start-up Sulapac is the winner of the 2017 Green Alley Award, Europe’s first founder’s prize for start-ups in the circular economy.
With their packaging solution made of wood and natural adhesives, the two Finnish natives Suvi Haimi and Laura Kyllönen offer a stylish, but eco-friendly alternative to plastic packaging. In total, six finalists from Germany, Finland, Ireland, the Netherlands, and France presented themselves in live pitches to an international jury and audience.
“The decision was not an easy one, but we decided on Sulapac in the end because of its huge impact on one of the biggest problems of our times – plastic waste. Sulapac has developed a high-quality material that meets the diverse challenges of today’s market. Just one year old, the start-up demonstrates how an idea can be successfully implemented and accelerated in a very short time. In Finland, for example, the cosmetics line Niki Newd is already using jars by Sulapac for its products. We see great potential in this packaging solution and look forward to seeing Sulapac on the shelves of local drugstores.” explains Jan Patrick Schulz, CEO of Landbell Group.
Since 2014, the Landbell Group has been honouring ideas relating to waste and resource management with the annual Green Alley Award. The award partners are as follows: crowdfunding platform Seedmatch, London accelerator programme Bethnal Green Ventures, the European Recycling Platform (ERP) Finland, and the EU-funded Horizon 2020 project, R2Pi.