IMS Luxemburg: Results of Positive Drive Kirchberg revealed
8 Companies in the Kirchberg area, involving more than 320 users, took part in the Positive Drive campaign to better identify mobility preferences for commuting. The results have just been released at an event, which rewarded an assiduous user.
For 6 weeks, employees of the participating companies were able to participate in a mobility game via the Positive Drive app. The data collected made it possible to analyse the modes of transport mainly used by the users. In addition, various prices have been awarded to users who favour sustainable transport.
The results of the campaign were presented on 19 September 2018, in the presence of the Minister of Sustainable Development and Infrastructure, François Bausch, and nearly 100 participants. Preliminary results of the survey and the campaign show that it is fundamental to continue to promote multimodality.