Danone launches new company signature, ‘One Planet. One Health’
Danone has launched a new company signature which reflects its vision that human health is connected with and interdependent on the health of our planet. ‘One Planet. One Health’ is a call to all consumers and everyone who has a stake in food to join the Alimentation Revolution: a movement aimed at nurturing the adoption of healthier and more sustainable eating and drinking habits.
The refreshed logo and the signature ‘One Planet. One Health’, express Danone’s ambition to reconnect people with the food they eat. More human in nature, the company brand identity carries a new sense of optimism, embodying positive change while building on the pioneer spirit that the company has always had. In 1972, the first Danone Chairman and CEO Antoine Riboud said: “There is only one earth. We only live once”. Those words kick-started the company's vision that lives on today: to bring health through the company and its ecosystem; to the planet and to generations of people, now and in the future.