Business without blushing

’Doing business without blushing’ is a notion we came across in 2016 that very much shapes our drive and our wishes for the coming year. 

During the autumn of 2016, CSR Europe organised a workshop for tax executives of our member companies. Tax transparency and fair tax were the topics discussed and one of the directors explained his approach as follows: “We apply only tax measures that I can explain to a general audience without blushing”

In a time of post-truth politics, doing business without having to blush is a very valuable asset.

Being able to explain, without one’s cheeks reddening, what the purpose of your company is, what it is trying to achieve practically for, in and with society and how it tries to achieve this, is essential. This is what is needed in order to have a strong, productive and sustainable approach to business. 

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