Telefónica joins UNICEF’s “Magic Box” initiative to drive the use of Big Data for Social Good


Telefónica has announced its collaboration with UNICEF through their Magic Box initiative – a Big Data for Social Good platform which collects real-time data, combining and analysing aggregated and anonymised data from private sector companies. 

Magic Box was launched in 2014, when it was used to respond to the Ebola crisis in Western Africa, and more recently to the spread of the Zika virus.

Unlike other initiatives, which have mostly focused on pilots to demonstrate the value of Big Data to better understand humanitarian disasters, Magic Box goes one step further. It combines real-time data sourced from the private sector with other existing public data sets relating to climate, GIS (UNICEF’s Geographic Information System), and socioeconomic and epidemiological data.

By unlocking the value of this real-time data, UNICEF can optimise its response to public health emergencies and natural disasters – protecting children and saving lives in an increasingly unpredictable world.

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