Irish customers are also taking note. According to the Edelman Trust Barometer results which were announced in February of this year, 70% of Irish respondents agreed with the statement: “A company can take specific actions that both increase profits and improve the economic and social conditions in the communities where it operates.”
Sercovich concluded, “This year, we want to focus on the impact of corporate community involvement and recently launched The Inclusive Employer, a blueprint for social inclusion as we believe business must play a key role in supporting the employment and employability of marginalised people. We encourage all companies in Ireland to focus their community outreach activities on education and employment.”
In 2018, the areas of health, social inclusion, education and children/youth were the best supported. Over €4 million was donated to health with a further €3.8 million being donated to social inclusion and another €3.3 million each going towards education and children/youth.
This year, for the first time, BITCI asked the companies to map their community support against the United Nation’s Sustainable Development Goals. These are often called the ‘to do’ list for the planet and many employees are asking companies how they are helping reach these goals.
The top 5 Goals supported by the companies in 2018 were Good Health and Wellbeing, Quality Education, Responsible Production and Consumption, Reduced Inequalities and Sustainable Cities and Communities.
The Business Impact Map was launched at an event recently in the Lighthouse Cinema Dublin and was sponsored by Fujitsu.
Tony O’Malley, CEO of Fujitsu Ireland said, “Our partnership with BITCI is one we value hugely. Community involvement and development is at the heart of our business strategy, not just as a global tech company but as a people-centric Irish business. As illustrated in today’s findings, when done correctly, CSR has a tangible impact on solving the many universal problems facing local communities and society at large.
Employees need to feel that they are empowered by the work that they do to positively impact the world around them. In turn, there is an onus on employers to provide a platform and opportunities for this to happen. That is a growing part of what a Responsible Business is about.”