Circular Economy: Deep dive into Practical Examples

What is the objective of the R2π – tRansition from linear 2 circular: Policy and Innovation project ? And why is the transition to a circular economy important?

R.S. The transition to a circular economy is important for improving lives for people and planet and is a key part of the European Union strategy for a more sustainable and more competitive Europe.


The objective of R2Pi is:  

To widely implement a more circular economy based on successful circular business models and effective policies
- to ensure sustained economic development,
- to minimize environmental impact and
- to maximize social welfare.


Which are the elements that can help companies to implement such models?

R.S. In addition to investigating and learning from companies who already have successful circular business models, we support companies in innovating new circular business models using design thinking methods, circularity tools and the lessons that we have learned from others.  

Would you have some practical examples of circular economy business models that will be discussed during the workshop?

R.S. We surveyed hundreds of companies and then conducted in-depth analyses of circular business models with 18 cases in various countries and sectors, and some of these examples will be explained in the upcoming workshops in February (such as Canon Document Solutions, Rolls Royce Aerospace, Philips Healthcare).


Is collaboration a key enabler to achieve better results in this field? Why?

R.S. Absolutely.  Collaboration is key to transitioning to better business models with better results, particularly because there are system-level issues and entire value chain efforts necessary to achieve circular solutions.  No one company can do this alone, and we are seeing not only supply chain and customer collaborations but also cross-industry and even cross-competitor collaborations being used to solve these system issues and achieve far better results for the various stakeholders.


Which sector is the most likely to contribute to circular economy? For what reasons?

R.S. I wouldn’t say that any one sector is necessarily more important than another, but enhancements across multiple sectors are needed, and are already happening, to contribute to the broader transition.  The EU and the R2Pi project are focusing on key priority areas:  construction, food/bio-economy, electronics, textiles, water and plastics.  Policy measures for these areas will be discussed as part of the upcoming workshops.   

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