Orange, Gavi and Côte d’Ivoire Ministry of Health join forces to boost child immunisation
Orange and Gavi, the Vaccine Alliance, will enter into a partnership with the Côte d'Ivoire Ministry of Health to increase immunisation rates in the regions and districts with the lowest vaccine coverage, it was announced at the World Economic Forum on January 25.
The "M-Vaccin Côte d' Ivoire" project uses Orange mobile technology to inform parents about the importance of vaccination by sending text and voice messages in the local language. Targeted messages will also help ensure parents don't miss immunisation sessions by reminding them of their children's schedule and dates.
"This new partnership is truly innovative and important for the children of Côte d'Ivoire," explained Dr Seth Berkley, CEO of Gavi, the Vaccine Alliance. "Parents often do not receive enough information about the importance of immunisation because they live a long way from health centres or in hard-to-reach places. These voice and text messages should therefore have a significant impact and lead to an increase in vaccine coverage."
In addition to sending voice and text messages, Orange will provide health workers with a M-Vaccin mobile app. It will enable them to accurately capture data from the communities and populations they are in contact with. With this they can create a personalised immunisation schedule for each family, which will improve monitoring and reduce the number of children who do not receive vaccines.