Integrate the SDGs in the EU agenda: no fame, no shame!

3 Questions to Jan Noterdaeme, Senior Advisor at CSR Europe, on the main target of the new EU Multi-Stakeholder Platform.


Together with representatives of farmers, teachers, businesses, trade unions, university, health, cities, youth, NGO’s, EU institutions and many more stakeholders, CSR Europe will be a key player in the new EU Multi-Stakeholder Platform on the SDGs.


Chaired by Frans Timmermans, first Vice-President of the EC, Platform will act as a catalyst for business transformation, collaboration and policy change.


Q1: What is the general objective of this Platform?


It is very clear: integrate the SDGs in the EU Agenda 2030. Building upon the wealth of best practices and experiences across sectors that we will share in the Platform, I hope that we will agree on bold proposals supporting the EU and governments to embed the SDGs into their policies and actions.


We will also help the EC to design the Annual Sustainability Award. It is vital to celebrate more “the doers” who develop local SDGs solutions. They are the ones that better protect and create new market opportunities for all.


Q2: With 30 members coming from very different horizons, and having divergent goals, how will you make it work?


We will invite all members to apply one golden rule: no fame, no shame! Nobody has a monopoly of solutions on the SDGs. Every player in the society must transform, innovate and collaborate.


The SDGs do not only offer a common narrative, they are a compass for developing the right growth strategy. To make it work, each member of the Platform will need to measure and communicate about its impact on society and the environment. This transparency is a must, if we want to regain trust and overcome fear.


Q3. What will CSR Europe deliver in this Platform?


We will deliver mainly three things:

  1. Share CSR Europe’s collective research and analysis showing how the SDGs can create value for Europe
  2. Invite the EC and the Platform to set out priorities proposals within three policy areas: 1) to prepare Europe to the future of work 2) to put sustainability to the heart of the EU trade policy and 3) to enhance Europe’s internal market through better governance and transparency by all stakeholders.
  3. Show evidence of results and impact that can uniquely be reached through collaborative actions that are taken within one sector or cross-sector.

Besides this, we will also be equipped with sufficient pedagogy, diplomacy and a sense of humour to be useful as much possible.


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